Jessica Baris

San Diego-based Copywriter, Editor and Content Marketing Strategist

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People, and businesses, have great stories. It’s my job to discover and tell those stories. I have enjoyed the adventure of interviewing and telling the stories of hundreds of people, including executive leaders, academics, artificial intelligence experts, power utility engineers, truck drivers, wind turbine technicians, and even a NASA scientist. Here are a few examples of my work.

Articles

9 powerful questions coaches ask CEOs

Asking a tough question can be — tough. But not for Vistage Chairs Ken Proctor and Wally Schmader. Over their combined 10 years of coaching high-performing CEOs, they have honed the craft of asking great business coaching questions.

6 steps to dealing with difficult people

Rather than seeing the difficult person as making us feel one thing or another, I suggest that we become aware of the cycle that is created when we become triggered by a difficult person.

[ghostwriter and video scriptwriter/interviewer]

5 self-care habits of successful people

Busy CEOs are pushed to a high stress level and often feel they lack the time they need to get everything done. Leadership demands hard work, creativity, and long hours, but science shows us that lack of rest and relaxation leads to diminished focus and productivity as well as the likelihood of burnout.

Eliminate the Noise: How AI Contributes to Fighting Fraud

Gone are the days when you could manually parse through documents to uncover fraudulent transactions. Companies are overwhelmed by data, and next-level fraud detection is now achieved with artificial intelligence.

Common Cyber Threats to Know and 8 Ways to Strengthen Your Cybersecurity

This article highlights some of the top cyber risks that large and small businesses face and offers specific steps you can take to create more robust defenses.

Why Your Private Company Needs a Good Audit Committee

Many private company business leaders have the misconception that only public companies need an audit committee. While it’s true that the SEC doesn’t require it of private companies, it is still in the best interest of your organization and its stakeholders to establish a strong and effective one.

I Am NACE: Dr. Luz Calle, Lead Scientist, NASA Corrosion Technology Lab

Dr. Calle was a college chemistry professor until she received what would be life-changing news. NASA invited Calle to conduct research at the Kennedy Space Center in Cape Canaveral, Florida, to solve corrosion issues on the space shuttle’s launch pad.

Smoothing the Sun: Ultracapacitors on UC San Diego’s Microgrid

“The more renewables you put on the grid, the more unstable the grid gets,” Wilk said. “Every time a cloud comes by, there are dips in the solar power.”

Winner of Course Giveaway Earns CIP Level 2 Certification and Selling Power

In Anchorage, Alaska, Danny Crow was feeling lucky as he sat down in class ready to begin the NACE Coating Inspector Program Level 2 course.

Customer Stories

A Fleet Manager Eliminates Jump-Starts Using Maxwell Engine Start Modules

Bill Turner is a busy man, rising at 4 a.m. to manage a fleet of 65 trucks and a team of drivers for Holroyd Company, based in Washington State.

Rail Yard Driver Overcomes Starting Challenges With the Maxwell Engine Start Module

Jump starts were a ritual for professional driver Mike Deffely during the fall and winter seasons. When dead batteries left Mike stranded on his local delivery route, he’d shell out fifty to one hundred dollars for a jump start. He’d miss the cash, but that didn’t bother him nearly as much as the pressure of making his delivery on time and staying on track with his logbook.

“I used to kid and say, ‘I think I have gremlins in my truck,’” says Mik
e.

Case Studies

How Iowa Lakes Electric Cooperative Reduced Pitch Faults and Battery Replacements Using Maxwell’s Retrofit Solution for Emergency Pitch Backup Systems

“It’s pretty easy to justify the cost of installing the ultracapacitor retrofit. We were looking at three battery replacements over the estimated life of the ultracapacitor unit. Just that alone was enough to say ‘let’s do this.’”

In Successful Field Trial Run, A Leading Communications Company Starts Standby Generator Faster with Maxwell’s Ultracapacitor Starting Technology

One challenge with lead-acid batteries is that they lose capacity in cold climates.

White Papers

Boost Wind Turbine Availability and Reduce O&M Costs with Ultracapacitors for Emergency Pitch Control Backup Systems

If a wind turbine is not spinning, it is not generating revenue. Wind farm operators make every effort to maximize uptime, but a variety of factors contribute to turbines being offline.

Infographics

How You Can Use AI to Benefit Your Business

Power to the Grid: An Introduction to Maxwell’s Grid Energy Storage Systems

Podcast Interviews

Trucking Industry Q&A Podcast (producer and hostess) listen here

Video Scripts

Fully Expand Your Strategic Insights With Financial Planning & Analysis (FP&A) Solutions

It’s time to leave behind the number cruncher you. The new you is a key partner who provides meaningful strategic insights that steer your organization in the right direction.

Email Campaign Copywriting

These emails are part of a lead nurture campaign for a CEO audience.

8 ways to tell if you are a boss or a true leader

Here are 6 ways CEOs can overcome C-suite isolation

Beat burnout with 5 self-care habits of peak performer CEOs

These emails are part of a drip campaign that educates the target audience on how an energy storage technology supports the grid.

Name, Where do ultracapacitors fit into the grid?

Infographic: Power to the grid (see full graphic under Infographics section)

Join us in 30 min for Facebook Live!

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